Vodka has become the backbone of the spirits industry, accounting for 30% of all volumes (excluding Cocktails/RTDs).
Long prized for being colorless, odorless and flavorless, vodka is now produced in many countries around the globe and can essentially be made of anything fermentable—from corn, barley and rye to milk sugars, grapes and rice. Contrary to popular belief most vodka is not made from potatoes. It is enjoyed in a range of cocktails, including the Moscow Mule, the Cosmo and the Martini.
In 2023, nearly 75 million 9-liter cases of vodka were sold in the United States, generating $7.2 billion in revenue for distillers.
Did you know?
Almost three out of every ten bottles of distilled spirits sold in the United States is vodka.
