Gin is inextricably connected to the England, but the spirit is now made in many different countries, including Spain, South Africa, Japan and the United States. While every brand’s recipe is different, all gins need to be flavored with juniper and can include a range of other botanicals.

Commonly used botanicals are coriander seeds, lemon peel, angelica root and orris root. (It is often said that gin is the first flavored vodka, since the base is neutral grain spirit.) During the last 20 years, distillers have produced a huge variety of wildly creative gins. At the same time, artisanal tonic waters have become popular, which has improved the simple but delicious Gin & Tonic. Gin is enjoyed in a range of cocktails, including the Martini, the Tom Collins and the Gimlet.

In 2023, nearly 9 million 9-liter cases of Gin were sold in the United States, generating more than $1 billion in revenue for distillers. The super-premium category exhibited outstanding growth, surging by 16% in 2023 to surpass 700,000 9-liter cases.