Over the last 20 years, sales of tequila and mezcal have been on fire and there is no sign of demand slowing down for these agave-based spirits. Agave grows in the southern parts of the U.S. as well as into South America. However, the production of agave spirits is dominated by Mexico, which has been making liquor from this forbidding plant for centuries. (Each agave is trimmed into a pineapple shape, baked and then shredded in order to get the plant’s sugar.)
While there are many different agave spirits produced in Mexico, the two most important ones are, of course, tequila and mezcal. Tequila still far outsells mezcal. Tequila and mezcal are enjoyed neat as well as in a range of cocktails, including the Margarita, the Paloma and the Bloody Maria.
Since 2003, Tequila/Mezcal volumes have grown 294%, an average rate of 7.1% per year. In 2023 alone, 31.6 million 9-liter cases were sold.
The first frozen Margarita machine is now in the Smithsonian’s National Museum of American History.
about spirits