One of the most popular spirits internationally is rum. It is famously produced across the Caribbean as well as in Central, South and North America. (There is even a distillery in Fiji making rum.) No matter where it is made, the spirit must be made from sugar cane—whether it is sugar cane juice, sugar cane syrup or sugar cane molasses. Each country or region has its own rules and regulations for producing the liquor. And that’s not to mention distinct production methods and traditions. What makes drinking rum so enjoyable is that the category runs the full flavor gamut from big and funky to light and fruity. It is enjoyed in a range of cocktails, including the Mojito, the Dark and Stormy, the Piña Colada and the Daiquiri.
In 2023, nearly 22.7 million 9-liter cases of rum were sold in the United States, generating 2.4 billion in revenue for distillers.
Flavored and Spiced rums now account for more than 57% of all rums sold. Today, consumers can enjoy rums that have been infused with natural spices, refreshing citrus flavors, raspberry and vanilla among other tasty flavors.
