291 Colorado Whiskey

291 Colorado Whiskey founder, Michael Myers, a former New York City fashion and beauty photographer with a love of whiskey and a passion for the Old West, aimed to replicate the taste, smell and folklore of that time, to create a one-of-a-kind, big, bold and beautiful Colorado Whiskey.

Myers, no stranger to whiskey or the West, set out to create a flagship whiskey that evoked the Wild West. He grew up on rural family farms in Georgia and Tennessee, across a countryside defined by rolling hills, horses, Jack Daniels and George Dickel. For decades since then, he carried with him an iconic vision of walking into an Old West bar, saying “give me a whiskey”, and the bartender slamming down a bottle — that bottle would be 291 Colorado Whiskey.

291 Colorado Whiskey is “Hardmade the Colorado Way”. Myers built his original still from copper photogravure plates that he had once used to create enduring photographic scenes, from western landscapes to the Chrysler Building. On September 11, 2011 — ten years after 9/11 changed his life and the lives of so many others — Myers pulled his first whiskey off of that still, building his future in whiskey off his passion for photography. Almost 11 years later, Distillery 291 is still distilling, by hand, from scratch, twelve distinctive Colorado whiskeys that make their final pass over the original still. Utilizing grains from the Colorado plains and water collected from Pikes Peak reservoirs, Myers turned his artist’s eye toward whiskey and hasn’t looked back. Everything matters.

291 Colorado Whiskey has earned bushels of national and international awards for its spirits with the unique character and flavor of a bygone era, named Icons of Whiskey 2022 American Craft Producer of the Year as well as World’s Best Wheat 2021 and World’s Best Rye 2018 as well as Best American New Make- 2020, 2021 and 2022 from the World Whiskies Awards, 2-time US Micro-Whiskey of the Year (Runner-up 2020, 2018) and 18 Liquid Gold awards from The Whiskey Bible. That said, what will always define 291 Colorado Whiskey is its spirit, passion permeates every sip.

Our Tasting Room is open daily at 2pm and offers guided whiskey tastings, distillery tours, cocktails (to enjoy in our lounge or take home) and bottle sales. We stock our flagship line up as well as any available special offerings and distillery-only releases.

291 is proud of its humble roots and excited about its new frontiers. People want a great whiskey that isn’t like every other whiskey. 291 Colorado Whiskey– our whiskey, our way, our recipes, our stills, grain to barrel to bottle, an exceptional Western Whiskey unlike any other. Independent and always rugged, refined, and rebellious.